Superkids World is a children’s lifestyle brand created to support and celebrate the wonders of childhood and play.
We want to offer quality handcrafted products, designed to encourage play in a busy world, letting children to be curious, be imaginative, be adventurous.
Our mission is to create beautiful heirloom quality gifts for children to use everyday in play and beyond. Play helps children’s creativity grow, inspires their imagination while developing confidence, social skills and building positive self-image.
We want childhood to be fun, a little magical place where happy memories are made, where kids get to play, learn and grow!
It’s a SuperKids World…
Bring inspiration and creative thinking to children’s play everyday.
Our Story
Welcome to the enchanting world of SuperKids World!
Our adventure began as Emi & Lola, crafting delightful clothing and enchanting princess dresses. As our journey unfolded, I started creating felt fabric Facemasks, which quickly became a hit. This success inspired us to transition into making children’s costumes and accessories.
We proudly operated under the Emi & Lola name until May 2021, when we rebranded to SuperKids Costumes on May 4th to better reflect our growing focus on imaginative dress-ups.
In 2024, we embraced another transformation to expand our small business further, and this Superkids World was born. Our mission is to create the deliver the best dress-up costumes, toys, and gifts for children and those young at heart.
Join us as we continue to bring magic and joy into every playtime adventure!
Thanks for being here with us
The Keene Family
Imagination
Let’s develop and use our imagination.
Adventure
Let’s explore and go on adventures.
Play
Let’s get active with play…