Welcome to Superkids World

A whimsical world that blends education and imaginative play, where imagination meets learning.

Explore our universe of Dress-Ups, Play, Cuddle and Celebrate

To nurture imagination, learning, and inspire wonder and play 

Empowering Imagination through Costumes.

Create outfits that let kids become heroes, animals, or fantasy characters.

Animal Facemasks

Role-Play Costumes

Superhero Gear

Tails & Wings

Interactive, Imaginative, and Skill-Building Fun

Focus on activities and toys that encourages creativity, movement, and social interaction.

Active Play

Creative Play

Learning Play

Sensory Toys

Comfort Items that Soothe and Delight

Soft, safe and designed to help children feeling secure, loved and imaginative.

Animal Soft Toys

Cuddle Pals

Soft Dolls

Teddy Bears

Joyful Moments and Milestones

Items designed that make birthdays, achievements, and holidays magical.

Banners

Bunting

Crowns

Party Play

Find unique gifts for children – handmade in NZ to inspire imagination, play and discovery.

Perfect for birthdays, holidays & everyday magic!

Flexi Friends

Toys That Move With You

Bring play time to life with our 3D printed animal pals – flexible, fun, and full of personality.

Collect them all – each one’s got a unique charm and flexible flair

Flexi Friends

Educational Toys

Where Curiosity Meets Creativity

From letters to logic, toys that turn everyday play into brain-building adventures.

Play with purpose, toys to inspire curiosity, creativity and confidence.

Educational Toys

Discover why play matters

In today’s fast-paced world, where screen time dominates much of our daily lives we aim to inspire both children and parents to rediscover the joy of play.

Play fosters positive learning experiences by encouraging…

Be curious – letting children ask lots of questions

Be imaginative – testing bold and creative ideas

Be adventurous – engaging in active playing and exploring indoor and outdoor play.

Play isn’t just fun it is essential for children’s development.

Discover Why Play Matters