Superkids World is a charming children’s boutique and gift shop that creates heirloom toys, playwear and accessories. These items are ethically handmade in New Zealand, Aotearoa to support children’s learning and play.

We believe that childhood should be a fun time, allowing children to be curious, imaginative, adventurous….

Shop by Collection

Why Play?

In today’s fast-paced world, where screen time dominates much of our daily lives we aim to inspire both children and parents to rediscover the joy of play.

Play fosters positive learning experiences by encouraging…

be curious – letting children ask lots of questions

be imaginative – testing bold and creative ideas

be adventurous – engaging in active playing and exploring with indoor and outdoor play

The Power or Play!

Play isn’t just fun it is essential for children’s development.

Discover Why Play Matters

The World of Imagination and Creativity

Handcrafted Treasures: Explore, Learn and Play

Discover our collection of handcrafted toys and costumes, inspired by a love for timeless play.

From thoughtful design to high-quality materials, we ensure your child receives a truly special and unique gift that sparks their imagination and learning.

Join us in nurturing a love for play and education, one handcrafted treasure at a time. 🌟📚

Handcrafted Treasures

Articulated Toys: Discover, Learn and Play

Discover the magic of playtime with our range of articulated 3D printed animal toys made from eco-friendly filament.

Join us on this exciting journey as we transform the way we play and learn, one sustainably made toy at a time. 

Together, we can spark curiosity and nurture a love for the natural world. 🌍✨