Our Mission
At SuperKids World, we believe play is the heart of learning.
Our mission is to design and create beautiful handcrafted treasures, a mixture of dress-ups, toys, and educational products that spark imagination, nurture creativity and learning.
Every products is designed to support children’s development  – whether it’s building confidence through role-play, fostering creativity through open-ended play, or encouraging curiosity because when children play with purpose, they are learning with joy.Â
We believe that childhood should be a fun time, a little magical place where happy memories are made, where kids get to be curious, imaginative, adventurous!
As we grow, so does our purpose:
To provide families with New Zealand-made products that blends imaginative play and educational value, helping children – Discover, Learn & Play – the Superkids way!
About Us
Hi, I’m Nicola, founder and maker of Superkids World. With support of my family, daughters Emily and Charlotte, and husband Daniel – I create toys, dress-ups and educational products that support learning through play, from our home-based studio in Canterbury, New Zealand.
We love offering something different so to grow our collection; we have developed a passion for 3D printing, adding to our range with 3D printed flexi animals & sensory fidget toys for children and adults alike. We love what this technology offers and while we would love to design our own designs. We currently use original designers and pay monthly licensing fees, this supports their original work and all items are made legally and ethically.
All of our items are made using high-quality fabrics and materials to create unique and personalised items that offer something different to mass production design. From machine washable felt to high-quality 3D filament from our NZ-based suppliers.
We take pride in creating cool costumes and toys with unique details that offer originality, imagination and something magical. Every item encourages children to embrace their creativity, explore freely and nurture their curiosity. From learning about animals to discovering unicorns or becoming a dragon or superhero, SuperKids World creations spark wonder and inspire a long-life love of play.
It’s a SuperKids World!
We are proudly Authorised Sellers of designed by Tooz Factory.
Felt Finger Puppet Set