Our Mission:

SuperKids World is a family-owned and run online boutique and gift shop that offers high-quality, handcrafted products. These products support and celebrate the wonders of childhood and play. In our fast-paced world, we want to encourage children to be curious, imaginative, and adventurous.

Our mission is to create beautiful, timeless-quality gifts for children in a variety of dress ups, toys and educational products that can be used for everyday play and beyond. Play is essential for children’s development, allowing them to learn, grow their creativity, and inspire their imagination while building confidence, social skills, and a positive self-image.

We want childhood to be fun, a little magical place where happy memories are made, where kids get to play, learn and grow!

About Us

Superkids World is the brainchild of Nicola with an helpful input from her two daughters, Emily and Charlotte, and husband Daniel too. All items* designed and handmade in our studio in Canterbury, New Zealand. We use the best quality fabrics and materials to create unique and personalised items that offer something different to the mass production designs.

At SuperKids World, we pride ourselves on excellent customer service, a keen eye for detail, we love being creative and creating something wonderful and magical. From unicorns, dragons and animals to superheroes, we empower children to embrace their imagination and play freely with our vibrant collection of dress-ups, toys and educational products. Let their creativity shine and their dreams take flight!

It’s a SuperKids World!

Bring inspiration and creative thinking to children’s play everyday. 

Note: * 3DToys Designs are by Tooz Factory – made by SuperKids World with licence to sell these.